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alexanderm
- Name: Alexander
- Surname: McNabb
- Location:
- About Me: Alexander McNabb has lived in Dubai for the past fifteen years and worked in the Middle East for 24, taken there by a career in publishing information technology magazines and yearbooks. A former journalist, editor and the publishing director of the Middle East’s largest magazine publishing house, Alexander currently heads up the account teams at Dubai-based communications consultancy, Spot On Public Relations where he manages Spot On's large-scale and strategic communications campaigns, and the agency’s key business relationships across the region. Alexander has spent the past twelve years developing marketing strategies and communications programmes for leading global brands in the Middle East, including Accenture, IBM, France Telecom, Motorola, Virgin and Microsoft. In addition to consulting work with a number of Arab governments, he has defined communications strategies and managed national and regional communications campaigns for GSM operators in Egypt, Jordan, Lebanon, Bahrain, Saudi Arabia, Iraq and Kuwait working with operators such as MobiNil, MobileCom, Wataniya and MTN. Alexander also has an extensive track record working with fixed line operators, regulators and legislators in the region’s telecommunications markets and also drives Spot On’s lively media and entertainment practice, working with clients from newspapers and magazine publishers through to celebrities such as the Black Eyed Peas, Piers Morgan, Max Clifford and Richard Branson. Alexander is an experienced presenter and public speaker as well as conference moderator, MC and workshop leader. He is a regular commentator on marketing and communications issues as well as emerging technology and communications trends and is a regular contributor to radio, television, print and web-based media. A columnist for Campaign Middle East, Alexander also writes for online media such as Arabianbusiness.com as well as his own blog. He has written two spectacularly unsuccessful novels, both are posted up in partial form at Harper Collins' authonomy: linked here.
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